Sustainable Business Alliance
The Sustainable Business Alliance is a membership organization for companies committed to greater environmental and socially responsible business practices. Our members are a diverse community of over 100 sustainable businesses in the San Francisco Bay Area. We strengthen our businesses through networking, education, and partnership opportunities. We learn from and support each other through strong community and collaboration.
Our mission is to promote sustainable business practices, nurture the environmentally-committed business sector, advocate the environmentally progressive policies, and improve the environmental profile of economic activity in the East Bay.
If you are already implementing sustainable practices in your business, or would like to learn more about greening your business, consider membership in our growing network of eco conscious entrepreneurs.
Available by appointment only
Protecting Your Mission
Sustainable Business Alliance board member Jenny Kassan now writes a column for the
Small Business Monthly, a publication of the East Bay Express. Read her second article "Protecting Your Mission: Legal Tools to Keep Your Company on the Righteous Path."
"The Bay Area is full of business owners who are passionately committed to contributing to the well-being of their employees, communities, and planet. Unfortunately, corporate law makes it risky for managers to put these considerations ahead of the maximization of shareholder return.
The California Corporations Code says, "A director shall perform the duties of a director ... in good faith, in a manner such director believes to be in the best interests of the corporation and its shareholders." While this seems to leave directors some latitude, some courts have interpreted such language to mean that directors must put the interests of shareholders ahead of all of other considerations. This explains why hostile takeovers occur — if someone comes along and wants to buy your company at a profit to shareholders, you have to accept the offer even if you know that half the employees will be let go, charitable giving will cease, and the solar panels will come down."
More resources can be found at Katovich Law.




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