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Do you Have a Good Biz Description?
Mike recently sent out a special message to LBB users who have not yet added an image or business description to their BizBlog. Here, he describes what a business description is:
"A business description is a short paragraph describing who you are and what products and services you offer. It displays underneath your business name on your BizBlog and in our public BizBlog Directory. Your business description is also picked up by search engines like Yahoo!, Google and MSN. Customers will often see this paragraph before they see your BizBlog, so make sure it describes your business well and includes keywords your customers might use to find businesses of your kind."
Writing a description for your business takes just a few minutes, and it makes a huge difference in how potential customers perceive your business. It comes down to two key components: WHO you are and WHAT you have to offer. Several businesses on LBB have great business descriptions, including Aladdin Pita, Bella Capelli, and Shannon Schafer, Nutritionist.
Bella Capelli's business description reads as follows: "Fun, fabulous, fast, forward. Our salon is buzzing with creative energy. Whether you are going for a trendy or classic look, we can desgin a color and cut to compliment your natural beauty. At Bella Capelli Salon & Detail our mission is to set the starndard for excellence in service, product, and results attained. We are committed to your needs and dedicated to your satisfaction."
I would definitely go to a salon that's "buzzing with creative energy"! This shows me that the stylists are creative thinkers who treat you like an individual, not just another head of hair! Also, I like the phrase "fun, fabulous, fast, forward". It's enticing and shows me that Bella Capelli is the place to be. Who wants to go to some run-of-the-mill hair salon when you can go to a unique salon like this that's brimming with character?
Imagine if Bella Capelli's description read something like, "Haircuts and more. Come get your hair cut at a fair price." Would you want to visit them? I don't think so! This is how important it is to have a good business description. It entices, excites, and drives your customers to use your services! People are looking for unique businesses that can offer them something no one else can. It's your job to convince them that your business does just that...through your business description.