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Shine a Spotlight on Your BizBlog with Links
As you start adding blog posts, you'll notice that older items will begin falling off of your front page, and into your BizBlog archive. To reference previous posts â€“ or even current posts â€“ directly, you'll want to use the post's permalink.
A permalink is a permanent link to a specific web page or blog post. They allow other websites to link directly to a post, or for you to deep link back to your archived posts. Permalinks are important, because they allow you, and your visitors, to have a single entry point back to a single post.
Deep linking is a fancy phrase meaning: linking to web pages â€œdeep insideâ€ your website, or in this case, blog posts inside your BizBlog. They allow you to reference previous posts, which may no longer be displayed on your front page. Bloggers often link to their archived posts hoping to increase page views per visitor.
Links are important to Search Engines
Search engine crawlers analyze a website's link structure to determine its relevancy to the rest of the web. They index not only a site's keywords, but also the links found on each page. Larger search engines will associate the content found in those links with the content from the original linking page. This builds a relationship between a site's content and what the site is linking to, helping search engines determine the focus of a website. Linking to your previous posts helps reinforce your BizBlog's focus.
Knowing that search engines determine a lot about a site from its link structure, it is important to grow your inbound and outbound links.
Linking is a Good Thingâ„¢.
Links are important for your BizBlog. They enable you to directly cite other websites, allow anyone to reference your blog posts through permalinks, and provide search engines with contextual information about your BizBlog.